All tagged airline marketing
In this episode, we speak with Brent Hill, Executive Director of Marketing at the South Australian Tourism Commission, about the rationale behind their 120-hour ad, decipher new research showing a decline in influencer engagement on Instagram and break down a new campaign from JetBlue.
In this episode, we speak with Cathay Pacific's VP of Marketing and Digital Sales for The Americas, Robecta Ma, about what it takes for an overseas airline to cut through in the cluttered US market, explore trends in Halal travel for 2019 and share a laugh over AeroMexico's DNA Discounts campaign.
In this episode, we speak with Jodi Williams, GM of Global Brand and Content Marketing at Air New Zealand, about the airline’s genre-defining safety videos, debate the role of DMOs in helping grow the population of their region or city and weigh up the pros and cons of a new KLM campaign in Germany.
In this episode, we speak with Leslie Dance, VP of Marketing and Product Development at Hawai'i Toiurism Authority, about their ground breaking Discover Your Aloha campaign, discuss the rise of niche product and marketing in travel and dissect the latest campaign from South African Tourism in the UK.
In this episode we talk with Chloe Jones, marketing manager at Princess Cruises about an innovative recent campaign that turns cruise marketing on its head, discuss a prediction from SxSW that space tourism is about to take off (for real) and try to understand Air New Zealand's thinking behind their most recent latest safety video that has offended many New Zealanders.
In this episode we talk with David Beebe, co-founder of Content Decoded and former VP of Global Creative and Content Marketing at Marriott International about how to implement a consumer-first, content-led marketing strategy, explore travel and social trends covered in the JWT Intelligence 'The Future 100' report for 2018 and the superhero-themed sponsorship campaign from United Airlines.