All tagged brand marketing
In this episode, we speak with Brent Hill, Executive Director of Marketing at the South Australian Tourism Commission, about the rationale behind their 120-hour ad, decipher new research showing a decline in influencer engagement on Instagram and break down a new campaign from JetBlue.
In this episode, we speak with David Gilbert, CEO of Destination Cleveland, about how the city leverages a renewed sense of purpose and local pride in its tourism marketing, a new report from Oracle detailing hotels' mobile maturity and dissect Puerto Rico's new 'Have we met yet?' campaign.
In this episode, we speak with Chris Amson, Content Marketing Manager at Tourism Western Australia about how to build a content-centric brand platform, review the trends in this year's New York Times' 52 Places To Go list and discuss Tourism Tasmania's new #TassieStyle campaign.