All tagged destination marketing
In this episode, we speak with Brent Hill, Executive Director of Marketing at the South Australian Tourism Commission, about the rationale behind their 120-hour ad, decipher new research showing a decline in influencer engagement on Instagram and break down a new campaign from JetBlue.
In this episode, we speak with David Gilbert, CEO of Destination Cleveland, about how the city leverages a renewed sense of purpose and local pride in its tourism marketing, a new report from Oracle detailing hotels' mobile maturity and dissect Puerto Rico's new 'Have we met yet?' campaign.
In this episode, we speak with Chris Amson, Content Marketing Manager at Tourism Western Australia about how to build a content-centric brand platform, review the trends in this year's New York Times' 52 Places To Go list and discuss Tourism Tasmania's new #TassieStyle campaign.
In this episode, we speak with Jodi Williams, GM of Global Brand and Content Marketing at Air New Zealand, about the airline’s genre-defining safety videos, debate the role of DMOs in helping grow the population of their region or city and weigh up the pros and cons of a new KLM campaign in Germany.
In this episode, we speak with David Newman, Creative Director of Visit Seattle about Seattle's big video play, dig into research from Expedia that debunks some myths about millennial travel and discuss dueling campaign extensions from Tourism Australia and Tourism New Zealand.
In this episode, we speak with Signe Jungersted, Director of Development at Wonderful Copenhagen about the 'end of tourism', the disproportionate impact that Instagram is having on undiscovered destinations and review the #cruisechallengeaccepted campaign from Royal Caribbean.
In this episode, we speak with Visit Berlin CEO, Burkhard Keiker, about how a mega destination like Berlin stays connected to its identity, the potential for a lasting tourism legacy from sporting events like the FIFA World Cup and Best Western's artificially intelligent chatbot campaign with IBM Watson.
In this episode, we speak with Hari Nair, Global Senior Vice President of Expedia Media Solutions, about how Expedia leverages data to solve travel marketing challenges, talk about the marketing aspects of medical tourism around the world and review the #GetNZOnTheMap campaign from Tourism New Zealand.
In this episode, we speak with Leslie Dance, VP of Marketing and Product Development at Hawai'i Toiurism Authority, about their ground breaking Discover Your Aloha campaign, discuss the rise of niche product and marketing in travel and dissect the latest campaign from South African Tourism in the UK.
In this episode we talk with Chloe Jones, marketing manager at Princess Cruises about an innovative recent campaign that turns cruise marketing on its head, discuss a prediction from SxSW that space tourism is about to take off (for real) and try to understand Air New Zealand's thinking behind their most recent latest safety video that has offended many New Zealanders.
In this episode we talk with ChristchurchNZ’s General Manager of Marketing about how a DMO recovers in the days, weeks and months after a major natural disaster, some recent big moves from tech companies in the travel space and the perplexing #lifeinHEL campaign for Helsinki Airport.
Welcome to the first episode of The Destinationists. We interview the CMO at Gold Coast Tourism about their bold reinvention of the beachside destination, discuss Airbnb's hotel-like concept in Orlando, Florida and examine a ground-breaking TVC from Jackson Hole in Wyoming.