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Episode #003 - David Beebe, 'xennials' and travel, United Airlines goes to the Olympics

In this episode we talk with David Beebe, co-founder of Content Decoded and former VP of Global Creative and Content Marketing at Marriott International about how to implement a consumer-first, content-led marketing strategy, explore travel and social trends covered in the JWT Intelligence 'The Future 100' report for 2018 and the superhero-themed sponsorship campaign from United Airlines.